July 21, 2009
A 1973 document has emerged called Mass Media, Family Planning and Development: Country Case Studies on Media Strategy, wherein we learn something about the strategies to be implemented in the eugenics-based family planning project of the future. Based on case studies in third world countries, the document proposes the creation of a ‘family planning communication resource unit’ for every nation concerned. The reason being, so the report states, that “culturally, there is an emphasis on fertility, and the birth of children to the family is celebrated, as a symbol of prosperity and for status for women.” Because the Unesco-chieftains can’t have that, the reduction of a population should be accomplished through an elaborate media campaign, utilizing all possible avenues. Ancient tribal instincts, revolving around procreation and creativity, become suspect- as does religion and tribal mythology.
The writers however, mean not to destroy these human tendencies, they mean to use them to their own advantage and that of their masters instead. “The religion”, they say, “supports the idea that children are ‘God’s Greatest Blessing’ but can also be used to encourage the idea that every child should be given the best opportunities parents can offer. There is also a favourable attitude to economic development, a desire to raise living standards, and a desire for education. These factors are helpful in the development of a Preliminary Media Strategy.”
“A Communication Resource Unit”, the document continues, “is responsible for the implementation of media policy for one, or more than one field.” The document proceeds with outlining the functions of such a unit in regards to family planning messages: “The integration of messages is a matter which concerns the Communication Resource Unit, in that an integrated approach to family planning needs to be worked out. (…) These (messages) may be ‘family planning for maternal health’, ‘family planning for family prosperity’, ‘family planning for your figure’, ‘family planning for national prosperity’, family planning for child development.’ These messages will be pretested to find those which seem to appeal most to the eligible age groups.”
One of the many case studies (country case study nr.1) involves an unnamed “small island”, total population 3,000,000. Describing the current situation, the report states: “Mass media approaches to family planning are wholly financed by the Government and, since 1968, radio, television and the press have been used to give information about family planning and to create an awareness of the need for population control.” One of the chief objectives for the ‘resource unit’, will be to “extend(ing) the family planning coverage to 90% of the eligible population. The aim at this point is to bring the number of children per family nearer to three rather than four, and to gradually reduce this to two children per family at a later stage.”
As one of the first proposed ‘phases’ of the programme, the document describes several messages to be embedded within television commercials. “A couple are shown over one of the new Government flats. They are unable to take it, because the accommodation provided is for families with two or three children. Preference is given to smaller families. They (the large family) will have to wait longer.” Another example: “The picture shows a married woman with one child. She is stopped by a voice saying “Do you know about family planning?” “Your local clinic has all the information.”” Or: “(Picture changes to a smiling woman with clinic appearing) “Family planning is free in all clinics (…)””. How about this one: “Don’t put off family planning. Tomorrow may be too late. See your clinic today.” You gotta also love this one: “A picture on the screen could show a woman talking to a consultant about family planning. She turns to the viewers and says: “I’m glad I made up my mind about family planning.””
Cartoons, say the authors, could also help implant a family planning message, for example “a cartoon in the most widely read newspaper could take the opportunity to ridicule those who cling to the old ways to the detriment of their families.”
Both television and radio advertisements are subject to the strategies of the Communication Resource Unit: “Advertising on television will be in the evenings, between popular programmes, when a broader audience (both male and female) is expected.” With regards to radio advertising, the report says: “The commercials can be played into record request programmes, women’s programmes, at programme junctions, before and after news breaks, popular serials and plays. The message should be simple, sympathetic, catchy.”
“For example”, the report continues, “messages like these can appeal specifically to the over thirty age group: “Family planning is for YOU. Have you had two children or more? The now’s the time to visit your local clinic.” And: “Most people plan their families. They know that education, clothing, housing, all cost money. How many children can you afford?” In another instance, people are being scared with all kinds of gruesome images: “For example, the commercial might begin with the hungry cries of four or five children, followed by the tired voice of the mother.” The examples in the document go on and on, crudely distributing messages into the mass media: “A sequence might be set up, (…) showing John and Mary with two children. The caption reads: “John and Mary…. nice house ……lovely children”, and another (showing another couple with four children), “Doris and Jack….. no house ….. too many children.”
“Personality shows”, the report mentions, “can be useful in the reinforcement phase. (…) A well known personality who demonstrates an interest in family planning, or remarks on the success of the campaign, can often add credibility to the family planning message.” The report would like to see these personalities follow the script word for word, for example in response to a woman, who recently gave birth to her first child: “Well, that’s marvellous”, the radio personality should respond, “Congratulations Mrs……… I suppose you won’t be having any more children for a bit. You want that boy of yours to grow healthy and strong and I know you need time to recover- Children take up a lot of your time, don’t they?” The document states that personality alone cannot fully carry the message through to the listening audience: “Jingles and spot announcements, jokes and quick comments, can be included in the programmes, which will then have the effect of keeping the subject of family planning firmly in mind.”
How would the Unesco-people arrange all this, just by voluntary compliance of the media-people involved? “There may be some scheme whereby those people will be paid for their work (…)”- says the document. In other words: bribery is being proposed as an acceptable means of bringing the media into the strategy.
Also community plays should be used to convey the message: “The afternoon play can carry the theme, skillfully woven into the story. It is possible that some plays could be specially written for the purpose, but it is probable that the message can be incorporated into plays by those writers who have been briefed well enough in advance.” Music and pamphlets are another way of doing it, the report says: “Songs can be useful in this phase, (…). They must be professionally composed and recorded, and the messages must be reasonably subtle if it is to be acceptable to programmers.”
But the Resource Unit won’t restrict itself to just radio, TV and plays. Feature films are considered perhaps to be the most effective tools in conveying the message to unsuspecting audiences: “(…) There are two ways in which the family planning message can be included in feature films. The first is for the family organisation to commission a film specifically for the campaign. (…) if it is to be successful, well known and popular actors must be chosen, and the scripting and direction has to be professionally executed. Another method is for the family planning theme to be introduced into feature films which are already planned and prepared by local commercial production companies. In this case, the family planning organisers must be aware of the possible ways in which the theme can be subtly incorporated, as producers are not likely to respond to a suggestion which involves the total re-thinking of the plot. (…) Suitable opportunities can be found in love stories, in stories based on conflicts between men and women (…).”
And the document- thoroughly immersed in deceit- continues on, listing example after example- and illustrating quite vividly the willingness on the part of the Malthusian-minded elite to lie, cheat and deceive in order to convince people that ‘less is more’. In the 1970s, air pollution and global cooling were thrown into the equation, nowadays it’s anthropogenic global warming. As this document shows, nation after nation is methodically bombarded with predictive programming-propaganda, requiring of the receiver an almost superhuman set of defence mechanisms to fence off the pitchforks of the eugenicists, poking at them from all sides.